PILLAR FOR OPTOMETRY
More capacity. More focus. More time with patients.
Between the testing room and the dispensary, nobody has a spare hand for the phone. Pillar connects calls, messages, recalls, bookings and approved practice knowledge into one intelligent layer.
From inside the practice
Hear from the receptionists, practice managers and practice leaders working inside real optometry practices.
“I don't want a patient standing at the desk to feel like they're competing with a ringing phone. When Pillar handles the repetitive things in the background, I can actually give the person in front of me my full attention.”
The biggest changes
01
Time back
No longer starting early just to catch up on the phones.
02
Fewer interruptions
Less stopping a real patient conversation to deal with another routine enquiry.
03
More focus
More attention for the patient standing in front of me.
The human promise
Patients come for expertise and stay for the service. Pillar handles the recalls, collections and routine questions so your team is free for the person in front of them.
Pillar gives optometry teamsmore focus.more capacity.recalls that get made.fewer missed calls in the dispensary.less repetitive admin.more time with patients.room to grow.more focus., more capacity., recalls that get made., fewer missed calls in the dispensary., less repetitive admin., more time with patients., room to grow.
What Pillar carries
Every capability below runs on the same brain, with the same approved optometry practice knowledge behind it.
Input
Incoming call
Pillar Brain
Action
Eye test booked
“I need an eye test — do you have anything this week?”
Answered from practice-approved fee and service information, then booked into the correct examination appointment type.
New patient booked with any pre-visit forms sent ahead of time.
The recall list is long and the two-year gap means patients have often forgotten.
Pillar contacts patients on their own recall interval, in your practice's wording, and books what comes back.
Recall list worked continuously instead of in occasional batches.
A patient's new glasses have arrived and are sitting in dispensing.
Pillar notifies the patient their order is ready and books them in for collection and fitting.
Orders collected sooner instead of sitting in a drawer.
“My new glasses are uncomfortable — can someone adjust them?”
Recent order identified and a short adjustment appointment offered at the counter.
Adjustment booked without competing with retail customers at the desk.
“Something’s come up — can I move my examination?”
Patient identified, appointment located, alternatives offered from live availability and the change written back.
Examination moved and confirmed without a call-back queue.
“Do you bulk-bill? What frame brands do you carry? Are you open Saturdays?”
Answered instantly from the knowledge your team has approved — never improvised.
Answered in seconds on any channel, at any hour.
How the day actually runs
Reception, optometrists and owners feel different problems in an optometry practice. Pillar is set up around all three.
Reception
The phone stops competing with the retail counter.
Routine bookings, collections and adjustment requests are handled in the background, so the desk can focus on the customer standing in front of them.
Optometrist
Fewer interruptions between examinations.
Nothing needs to be passed into the testing room mid-appointment; anything clinical or sensitive goes to a person, not to the chair.
Practice owner
The recall list finally gets worked properly.
Two-yearly recall and dispensing follow-up run to the same standard every week, whoever is rostered on the desk.
Live Pillar activity
A representative morning in a optometry practice. Pillar completes the routine work and hands anything needing optometrist review to a person.
Incoming call
Eye test booked
Handled by PillarRecall due
Two-year recall rebooked
Handled by PillarSMS
Glasses collection confirmed
Handled by PillarWebsite enquiry
Bulk billing question answered
Handled by PillarSudden vision change
Optometrist required
Routed to humanWarranty claim
Routed to the dispensary
Routed to humanCapacity and scale
Recall volume grows every year a practice operates. Pillar scales that outbound and inbound workload without more desk hours.
More capacity doesn't have to mean more headcount.
More patients
Traditional growth
With Pillar
The best patient experiences still come from people. Pillar gives your team more space for genuine conversations, clinical judgement and the patient standing in front of them.
Give your team the space to be human again.
Integrations
Pillar works beside the software your practice already runs. Your system stays the source of truth for patients, appointments and dispensing records.
Cliniko
Connect Pillar to Cliniko while keeping Cliniko as the source of truth for your appointments and patient records.
Explore →Halaxy
Add Pillar's communication and agent layer around the Halaxy workflows your clinic already uses.
Explore →Pillar operates alongside your practice management system. It stays your source of truth — see every system Pillar works with.
Human oversight
Pillar handles
Administrative workflows such as:
Human
Matters requiring optometrist review, such as:
Pillar handles communication and approved administrative workflows. Clinical judgement remains with qualified practitioners.
The Pillar Brain
Calls, messages, bookings, practice knowledge and routing shouldn't operate as separate conversations. The Pillar Brain gives your agents the approved context they need to respond consistently across your optometry practice.
Questions
Yes. Pillar reads live availability and writes bookings, changes and cancellations back into your practice management system. Nothing is migrated and your diary stays the source of truth.
Yes. Recall runs on each patient's own interval rather than as a single blast, using the wording your practice approves, and it stops as soon as the patient books.
Yes. Pillar follows your practice's dispensing process to notify patients their order is ready and books the collection and fitting appointment.
Pillar does not diagnose, triage clinically or give treatment advice. Clinical, sensitive or uncertain conversations are handed to a nominated person with the full context attached.
Yes. Calls, messages and website enquiries are answered around the clock using practice-approved information, and anything outside those rules is captured and escalated to your team.
Yes. Each location keeps its own hours, optometrists, frame ranges and rules, while the standard of every patient conversation stays identical across the group.
See how Pillar answers your practice's calls, works the recall list and chases spectacle collections — beside the software your optometry team already uses.
AI for the repetitive. Humans for what matters.
More capacity. More focus. More time with patients.
